A company blog is bittersweet and maybe one of the hardest things to keep consistent with your business. However, adding a blog is a brilliant way to connect with your customers through your website. The problem is: what do you write about?
Contrary to popular belief, your company blog is not a waste of time. Your business needs a voice behind the brand that backs up its own ideologies. Without a voice for your brand, you leave your trying to figure out who and what you are. You’re just another website with products and services. But imagine, if you took the time to fully enclose your process, the heart and soul of your company, or guides on how to help others within your targeted industry.
Shift your focus on the quality rather than the quantity of your audience.
Your blog should aim to answer possible questions that your audience may have and deliver insight into your industry. Okay, so you may not have the audience you want or anyone at all– focus on the few. Shift your focus on the quality rather than the quantity of your audience. 10 people who are dedicated evangelists to your company blog is better than 1,000,000 people following you who don’t apply your ideas.
Don’t wait for inspiration to begin writing your company blog, or else, it’ll never happen. Aim small! As a guide, target your posts between 250 and 500 words per post. Try planning your blog in advance, aiming to write at least one per week. With a bit of planning at the start of each month, you can have enough ideas to keep the blog running for months. Search engines love new web content and the more frequently you update your blog and website, the higher your rankings.
Are you interested in developing your own execution strategy? Your company blog can be the secret weapon to your website’s exposure.