What is content marketing?

Content marketing sounds like the biggest hassle for a brand or company to pursue. Many would rather not think about it at all because it doesn’t seem the most important or necessary. We thought it would be good to break this down what content marketing is and and why it’s important.

What is content?

Content is organic branded media used to acquire and retain your audience or customers. Content is created in various formats such as: video, infographics, photos, case studies, commercials, etc.

The purpose of content marketing is to attract customers by consistently creating relevant and valuable content with the motive of changing and enhancing the customer’s behavior.

Three Forms of Content

Unfortunately, there isn’t a perfect formula for it. Content marketing is an evolving process that requires enhancements and changes when necessary and what works for you might not work for someone else. It’s extremely important that when building your strategy that you keep these three forms of content in mind:

PUBLISHED CONTENT
Anything published by your company such as blog articles on your website to a social media post.

REACTIVE CONTENT
This one is huge and the hardest to achieve but never give up! Reactive Content is staying in touch with your customers and answering their concerns they have with your product.

PROACTIVE CONTENT
This is promoting your business on other people’s networks, including sharing content, retweeting and publishing on other pages, and inviting people to events.

Let’s talk about how we can help build your content strategy.

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