We were blessed to meet Benny Pough through our friends at Roc Nation. Benny was the former president at Roc Nation who was looking for a shift after his exit. We had the opportunity in crafting Benny’s brand identity.
Our goal was to craft a brand that focuses on building wealth and offering it to others who are ready to achieve more. It is strong and impenetrable. Confident yet reserved. Conservative in style with high self-esteem.
In addition to an ownable, iconic mark that represents a vault of success and leverage, we also designed a website that focuses on the representation of wealth and luxury.